Search Results
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Report Cloud Powers The New Platform Economy
Vision: The Cloud Computing Playbook
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...
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Report Assess Legacy Applications' Effectiveness To Prioritize Which To Upgrade Or Replace
Effectiveness: The SaaS Transformation Playbook
October 12, 2018 | Duncan JonesBusiness applications should be key enablers of enterprises' digital transformation, yet Forrester's research of technology decision makers found that many believe their current business...
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Report Optimize Customer Experience With A Digital Intelligence Business Case
Business Case: The Digital Intelligence Playbook
Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...
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Report European Tech Market Outlook For 2018 To 2019
3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
September 13, 2018 | Andrew BartelsEuropean business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...
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Report Capitalize On SaaS CRM Solutions With Better Governance
Organization: The CRM Playbook
August 20, 2018 | Kate LeggettOrganizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but few have adapted their governance processes and policies to get maximum value out of those solutions. The move to...
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Report US Tech Spending Forecast Highlights The Digital Services Divide
Shifts In Tech Spending And Overall Economic Outlook Will Amplify The Reshuffling Of The Services Market
Major shifts in tech spending mean new winners and losers in the services market. This report discusses the effects of 2018 tech spending on the services market and key trends CIOs must consider...
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Report US Tech Market Outlook For 2018 And 2019
Cloud Powers Tech Spend To Nearly 7% Growth And Software To 8% Growth
July 2, 2018 | Andrew BartelsCIOs and other tech decision makers will see positive fundamentals in 2018 and 2019. This report lays out Forrester's analysis of how conflicting forces will affect US tech markets in 2018 and 2019...
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Report The Canadian Tech Market Outlook For 2018 To 2019
5% Growth In 2018 Will Slow To Under 4% In 2019
The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...
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Report Design Data Governance For The Data Economy
Visionary Vendors And Data Providers Address New Requirements
The data economy is thriving. Firms are eager to deliver a seemingly endless supply of data and insights to meet the insatiable demand. This new frenzy raises the bar on data governance — data...
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Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)
ForecastView Document
Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...
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Report The Growing Importance Of Process To Digital Transformation
New Goals, Tools, And Methodologies Reshape Process Initiatives
May 8, 2018 | Rob KoplowitzForrester's Q1 2018 Digital Process Automation Survey revealed that respondents' businesses are changing in ways that require more digital automation than ever before. Application development and...
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Report Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)
ForecastView Document
Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six...
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Report Internet-Of-Things Heat Map 2018
Prioritize IoT Use Cases Based On Value To Your Company Operations
CIOs face a daunting, fragmented array of internet-of-things (IoT) solutions to enhance operational efficiencies and enable personalized customer experiences. IoT use cases like building...
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Report Adoption Profile: Public Cloud In North America, Q2 2018
Pragmatic Cloud Strategies Provide A Path To Innovation Sustainability
April 19, 2018 | Lauren E. NelsonCloud skills are key for infrastructure and operations (I&O) professionals, who now have a stronger experience base. But enterprises still struggle to find an approach that reflects their own...
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Report Manage Third-Party Risk To Achieve And Maintain GDPR Compliance
April 19, 2018 | Enza Iannopollo, Alexander SpiliotesIt doesn't matter if third parties supply you with data, technology, or services: If they touch your customers' or employees' personal data, their security and privacy postures directly affect your...
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Report Strategic Benchmarks 2018: Infrastructure Priorities
Benchmarks: The Infrastructure Transformation Playbook
April 17, 2018 | Sophia I. VargasThis report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...
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Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve
Benchmarks: The Enterprise Content Management Playbook
April 16, 2018 | Cheryl McKinnonBenchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...
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Report Mapping The $9 Trillion US B2B Online Commerce Market
Expect Shifting Channels For Goods And Lagging Use For Services
eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the...
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Report Future-Proof Your Digital Business With Zero Trust Security
Vision: The Security Architecture And Operations Playbook
March 28, 2018 | Jeff PollardAs CIOs develop hybrid cloud strategies to help their organization become fast, flexible, and innovative, it's the perfect time to migrate to a Zero Trust security architecture. Security and risk...
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Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 | Sucharita KodaliThe annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...
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Report Security Budgets 2018: Financial Services And Insurance
New Initiatives Require Security To Take An Expertise-On-Demand Approach
March 22, 2018 | Jeff PollardData breaches, regulation, stiff competition for talent, and decentralized technology spending are still major challenges for security leaders in the FSI industry. We compare the budgets of...
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Report The State Of Microsoft Active Directory 2018
For Today's Digital Businesses, AD Is The Identity Backbone Of The Entire Ecosystem
March 20, 2018 | Merritt MaximMicrosoft's Active Directory (AD) has become the most widely used enterprise repository for digital identities. Its centralized collection of user account information also makes it a tempting...
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Report Win Funding For Your Customer Service Project
Business Case: The Contact Centers For Customer Service Playbook
In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service application pros must invest in modernizing their technology....
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Report Insights-Driven Businesses Appoint Data Leadership
Intermediate Level: People Practices For Insights-Driven Businesses
March 19, 2018 | Jennifer Belissent, Ph.D.New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...
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Report The Contract Life-Cycle Management Market Continues To Grow At A Rate Of 18%
Five Vendor Segments Offer Different Solutions Based On Type Of Contract, Deployment Model, Related Applications, And Geography
March 13, 2018 | Andrew BartelsThe contract life-cycle management (CLM) market is growing rapidly as firms discover these tools' value in creating and managing their core assets of contracts, especially for B2B relationships....