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  • B2B Marketing

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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Security Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Ryan Halliday

    This report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation
    May 25, 2017 | Brian Luu, Xiaotong Duan, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies and...

  • For B2B Marketing Professionals

    Report

    Report B2B Marketing Tactics: Learning From Other Verticals

    August 23, 2013 | Tim Harmon

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

  • For Sales Enablement Professionals

    Report

    Report Gaining Executive-Level Access

    September 7, 2012 | Scott Santucci

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

  • For Sales Enablement Professionals

    Report

    Report How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream
    September 5, 2012 | Tim Harmon

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

  • For Sales Enablement Professionals

    Report

    Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • For Sales Enablement Professionals

    Report

    Report Demand Insights: The Network And Telecommunications Market For SMB Customers

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises
    February 8, 2012 | Tim Harmon

    True to our "SMB phoenix" characterization, small to medium-size businesses (SMBs) are proving to be aggressive adopters of network and communications technologies and services. No longer can SMBs...

  • For B2B Marketing Professionals

    Report

    Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • For B2B Marketing Professionals

    Report

    Report Case Study: Telus B2B Marketing Demonstrates The Value Of Lead-To-Revenue Management

    Taking A Holistic View Of Managing Demand
    April 14, 2011 | Andre Pino

    In the evolving economy, the Telus Communications B2B marketing organization found that it was more important than ever to crystallize the value of marketing's contribution to the bottom line. The...

  • For Sales Enablement Professionals

    Report

    Report Channel Enablement And Management Maturity And Spending Levels By Industry

    May 10, 2010 | Tim Harmon

    North American marketers from different industries report on the maturity of their channel enablement and management processes

  • For B2B Marketing Professionals

    Report

    Report Telecom And Networks North American Insurance And Banking Budget Data

    July 10, 2009 | Ellen Carney

    These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.

  • For B2B Marketing Professionals

    Report

    Report Telecom And Networks North American Insurance Mobile Data

    July 10, 2009 | Ellen Carney

    These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

  • For B2B Marketing Professionals

    Report

    Report Telecom And Networks North American Insurance And Banking Contact Center Data

    July 10, 2009 | Ellen Carney

    These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

  • For Sales Enablement Professionals

    Report

    Report Demand Insight: Government Telecom And Networking, 2008

    August 11, 2008 | Alan E. Webber

    Governments, whether national, state, provincial, or local, are prime customers and prospects for technology marketers. To better understand government technology buyers, Forrester asked 136...

  • For Sales Enablement Professionals

    Report

    Report The Mobile Technology Vendor Online Customer Experience Index, 2008

    B2B Customers Rate The Online Customer Experience Across Eight Firms
    June 2, 2008 | Alan E. Webber

    Forrester asked 503 North American and European IT and telecommunications executives about their interactions with a variety of mobile technology and services providers to gauge their online...

  • For Sales Enablement Professionals

    Report

    Report A Managed Services Taxonomy

    How Tech Marketers Can Differentiate Managed Services Messaging And Understand Their Competition
    April 22, 2008 | Michael Speyer

    The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand...