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  • Forrester Wave

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  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

    The 15 Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Interactive Marketing Agencies, Q4 2007

    OgilvyInteractive, Avenue A | Razorfish, Sapient, And Digitas Lead
    December 4, 2007 | Brian Haven

    Forrester's evaluation of leading interactive marketing agencies across 52 criteria revealed a market adept at handling today's digital campaigns but lacking the thought leadership to drive more...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Bid Management Software Providers, Q4 2012

    Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers
    November 16, 2012 | Shar VanBoskirk

    In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008

    Unica And Aprimo Are Leaders; Oracle (Siebel) Leads A Pack Of Strong Performers
    January 17, 2008 | Suresh Vittal

    Eighty-three percent of marketers, a significant majority, tell us that they need a comprehensive marketing suite to improve their effectiveness. Enterprise marketing platform vendors that aspire...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: SEO Platforms, Q4 2012

    Rio SEO Leads, With BrightEdge Following As A Strong Performer
    October 31, 2012 | Shar VanBoskirk

    Forrester's 21-criteria evaluation of SEO platforms evaluates the four largest providers of tools for organic search auditing, ranking support, measurement, and project management: BrightEdge,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Demand-Side Platforms, Q2 2015

    The Nine Providers That Matter Most And How They Stack Up
    June 3, 2015 | Richard Joyce

    In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA
    May 14, 2013 | Wolfgang Benkel, Bill Martorelli

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q4 2016

    The Eight Providers That Matter Most And How They Stack Up
    November 9, 2016 | Xiaofeng Wang

    In our 29-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueFocus Digital, Isobar, OgilvyOne,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: Oracle Implementation Providers, Q1 2008

    Accenture And Deloitte Lead An Extremely Well-Qualified Pack
    March 10, 2008 | Liz Herbert

    Forrester evaluated major Oracle implementation providers across 107 criteria and found that Accenture and Deloitte lead due to overall strong end-to-end implementation capabilities as well as...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: European Procure-To-Pay Services, Q3 2006

    Outstanding Performers Are Lacking, But Accenture Leads The Evaluation
    September 8, 2006 | Euan Davis

    Forrester evaluated European procure-to-pay services vendors across 29 criteria and found no outstanding provider — although Accenture leads the current pack. The overall strength of its...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Search Marketing Agencies, Q4 2012

    360i, iCrossing, And Performics Lead The Way Toward Discovery Marketing
    October 31, 2012 | Shar VanBoskirk

    In Forrester's 25-criteria evaluation of search marketing agencies, we researched, analyzed, and compared seven agencies that have search marketing services at their cores. This report details our...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition
    April 30, 2013 | Bill Martorelli, Wolfgang Benkel

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Contract Life-Cycle Management, Q3 2008

    Ariba, Emptoris, SAP, Selectica, And Upside Software Are The Leaders
    August 11, 2008 | Andrew Bartels

    In Forrester's 110-criteria evaluation of contract life-cycle management (CLM) vendors, we found that Ariba, Emptoris, SAP, Selectica, and Upside Software led the pack because of their advanced...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Sell-Side Platforms, Q1 2012

    AppNexus and Admeld Lead, With Multiple Vendors Close Behind
    January 3, 2012 | Michael Greene

    In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise Business Intelligence Platforms, Q3 2008

    July 31, 2008 | Boris Evelson

    In Forrester's 151-criteria evaluation of enterprise business intelligence (BI) platform vendors, we found that IBM Cognos and SAP Business Objects maintain their leadership positions, while Oracle...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Content-Centric Applications, Q1 2006

    FileNet, Open Text, And FatWire Lead In Our Product Evaluation
    March 29, 2006 | Kyle McNabb

    Forrester evaluated nine leading enterprise content management (ECM) vendors and four best-of-breed ECM component vendors across 45 criteria and found that vendor offerings are as diverse as the...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: B2E Cloud IAM, Q2 2015

    The Nine Providers That Matter Most And How They Stack Up
    June 29, 2015 | Andras Cser, Merritt Maxim

    In Forrester's 17-criteria evaluation of B2E cloud identity and access management (IAM) vendors, we identified the nine most significant SaaS providers in the category — Bitium, Centrify, IBM,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: API Management Platforms, Q1 2013

    Layer 7 And WSO2 Lead This Emerging Field
    February 5, 2013 | Eve Maler, Jeffrey S. Hammond

    In Forrester's 15-criteria evaluation of application programming interface (API) management platform vendors, Layer 7 and WSO2 — and their solutions — rose to the top, followed by...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Activities Streams, Q2 2012

    The Five Top-Of-Mind Streams And How They Stack Up
    May 17, 2012 | Rob Koplowitz

    In Forrester's first 19-criteria evaluation of activities streams vendors, Forrester identified the five significant players — Neudesic Pulse, Salesforce Chatter, Socialcast by VMware...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects
    June 26, 2015 | Liz Herbert

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business processes....

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016

    The Eight Global Providers And How They Stack Up
    August 29, 2016 | Dave Bartoletti, John R. Rymer

    In our 34-criteria evaluation of global public cloud platform providers for enterprise developers, we identified the eight most significant ones — Amazon Web Services (AWS), CenturyLink, Google,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Global Commerce Service Providers, Q1 2012

    SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind
    February 24, 2012 | Brian K. Walker, Peter Sheldon

    In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    August 31, 2016 | Rowan Curran

    Mobile handsets and embedded software in IoT devices are causing a proliferation in the sources and speed for capturing location. Location awareness is just the first step, and today top companies...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Appliance-Based End User Experience Monitoring, Q2 2007

    Tealeaf Technology, Coradiant, HP, And NetQoS Lead In Specific Markets, But It's A Hot Contest
    June 21, 2007 | Jean-Pierre Garbani

    Forrester evaluated leading appliance-based end user experience monitoring vendors across 35 criteria and found that although all the vendors use a very similar technology, they now target their...

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