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  • Digital Disruption

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  • Report Discover Disruptive Strategies With The Business Innovation Canvas

    Strategic Plan: The Innovation And Emerging Technology Playbook
    September 21, 2018 | Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in....

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report The Algorithm Of You: Meet Your Personal Digital Twin

    Continuous Improvement: The Customer Trust And Privacy Playbook
    September 10, 2018 | Fatemeh Khatibloo

    Algorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting...

  • Report Digital Snakes And Ladders

    Play The Game To Identify Tactics To Improve Your Digital Business Maturity
    August 10, 2018 | Nigel Fenwick

    While every company's digital journey is unique, many tactics to accelerate digital transformation remain common across companies and industries. This report collects these best practices within...

  • Report Not All Innovations Are Created Equal

    Disruptive Innovations Drive The Greatest Digital Transformation Differentiation
    July 18, 2018 | James Staten

    Prioritize innovation types that help you lead market change and deliver differentiating customer advantages. These require CIOs to have deeper customer engagement and understanding and long-term...

  • Report Digital Transformation: Master Startup Methods

    Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms
    June 13, 2018 | Julie A. Ask

    Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with...

  • Report Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies
    June 6, 2018 | Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

  • Report The Amazon Effect Is Primed To Disrupt Healthcare

    Digital Will Disrupt Bricks-And-Mortar Healthcare
    April 11, 2018 | Kate McCarthy, Alex Kramer

    Healthcare has lagged other industries in digital transformation and customer obsession for far too long. But Amazon has declared its intent to enter the space, and healthcare leaders must act....

  • Report Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...

  • Report Disrupting Finance: Digital Small Business Lenders

    Digital Business Lenders Will Continue To Disintermediate Traditional Lenders
    March 14, 2018 | Alyson Clarke, August Du Pont

    Startups globally have sought to disrupt business lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital technologies to keep overheads...

  • Report Accelerate Disruption With The Business Innovation Canvas

    Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth
    March 2, 2018 | Nigel Fenwick

    To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework...

  • Report Digitize Your Business Strategy

    The Strategy Report In The Digital Business Playbook
    February 26, 2018 | Nigel Fenwick, Julie A. Ask

    How your business uses digital capabilities to create customer value will define your future success. And you must simultaneously deliver operational effectiveness in support of customers. To win,...

  • Report The Artificial Intelligence Race Is On, And Asian Businesses Are Winning

    February 13, 2018 | Michele Goetz

    Artificial intelligence has changed the rules of the game. Getting the most out of AI investments means looking beyond technology by getting to the heart of business transformation and navigating a...

  • Report The State Of Digital Banking, 2018

    Landscape: The Digital Banking Strategy Playbook
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • Report Disrupting Finance: Digital Insurers

    Digital Insurance Startups Aim To Offer A Better Customer Experience
    January 31, 2018 | Oliwia Berdak

    The past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the...

  • Report The State Of Digital Insurance, 2018

    Landscape: The Digital Insurance Strategy Playbook
    January 25, 2018 | Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report...

  • Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    January 12, 2018 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

  • Report Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money
    October 19, 2017 | Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

  • Report Predictions 2018: Digital Disruption Is The New Normal For B2B Marketing

    Refine B2B Marketing's Remit To Meet The Demands Of The New Business Consumer
    October 5, 2017 | Lori Wizdo

    Historically, marketers in B2B companies have had less strategic influence than their compatriots in sales and product (e.g., engineering and manufacturing) roles. But in 2018, forces that have...

  • Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers...

  • Report Win The Hearts Of Customers With Digital Money Management

    Traditional Banks In China Must Seize New Opportunities To Stave Off Digital Disruption
    July 14, 2017 | Eryan Zhou

    Digital money management in China is still in its early stages, but it will continue to develop as financial disruptors win customers and traditional banks slowly join the game. This report helps...

  • Report Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value
    June 2, 2017 | Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

  • Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Ted Schadler, Nigel Fenwick

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Nigel Fenwick, Ted Schadler

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...