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  • Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document
    April 17, 2013 | Reineke Reitsma

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

  • Report Canadian Social Technographics® Revealed

    How Marketers Can Leverage Canadians' Love Of Social Technologies
    December 2, 2009 | Nate Elliott

    Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

  • Report Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts

    September 21, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey...

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