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The Data Management Playbook For 2020

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Insight Platforms Connect Data To Action

    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • Report Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

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