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B2C Marketing
Rusty Warner
Customer Intelligence
Vendor Landscape

Report Vendor Landscape: Marketing Resource Management

Leverage MRM To Drive Customer-Obsessed Marketing Operations

October 20, 2017 | Rusty Warner

B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

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