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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar How To Build New Digital Products

    Tuesday, October 20, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick, Jeff Lash

    For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

  • Webinar Predictions 2020: Insurance

    February 4, 2020 | Ellen Carney, Jeffery Williams

    A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...

  • Report Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

    Executive Overview: The Employee Experience Playbook
    November 15, 2019 | Keith Johnston, Nick Monroe

    The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

  • Report The EX Transformation Workhorse: Employee Journey Mapping

    Roadmap: The Employee Experience Playbook
    November 1, 2019 | Joana de Quintanilha, Samuel Stern

    Your understanding of the employee experience (EX) at your firm will remain hazy as long as you rely on annual snapshots of employee engagement. Why? Because insights from these surveys are stale...

  • Report The ROI Of EX

    Business Case: The Employee Experience Playbook
    September 3, 2019 | Samuel Stern, Andrew Hewitt, Adam Schlegel

    EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation...

  • Webinar The Cost Of Losing Creativity

    The ROI Of Investing In An Agency For Creating And Differentiating Your Brand
    August 28, 2019 | Jay Pattisall

    Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

  • Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

    January 23, 2019 | Dipanjan Chatterjee

    Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...