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  • Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

  • Report Use Social Technographics® To Better Serve European Audiences

    Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience
    December 9, 2016 | Samantha Merlivat

    Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

  • Report Forrester Data: Social Media Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    September 15, 2016 | Shaurya Priya

    Ad spending on social media continues to grow at an impressive rate and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive format on mobile...

  • Report Forrester Data: Social Media Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    September 9, 2016 | Shaurya Priya

    Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile...

  • Report Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    April 22, 2016 | Vishal Varshney

    Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

  • Report Forrester Research Social Media Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 7, 2016 | Vishal Varshney

    Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

  • Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • Report Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    October 14, 2015 | Michael O'Grady, Vishal Varshney

    We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth...

  • Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    February 13, 2015 | Jitender Miglani

    Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This forecast estimates...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • Report Western European Social Media Marketing Forecast, 2014 To 2019

    Anticipate A Steady, Albeit Slowing, Growth For European Social Marketing Spend
    September 5, 2014 | Samantha Merlivat

    Social media marketing spending in the European Union (EU) will continue to rise at a steady but slowing pace over the next five years as social platforms such as FB and Twitter adapt their...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

    ForecastView Spreadsheet
    July 2, 2014 | Jitender Miglani

    Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at a...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

    An Empowered Report
    February 9, 2011 | Doug Williams

    Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated from the...

  • Report Social Media Marketing For Financial Services

    How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
    September 7, 2010 | Nate Elliott

    Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns...

  • Report Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market
    August 27, 2010 | Thomas Husson

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of...

  • Report How European Teens Consume Media

    Understanding The Impact Of The Media Meltdown On 12- To 17-Year-Olds
    December 4, 2009 | Nick Thomas

    Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. In terms of their media consumption, teens...

  • Report Why Mobile Could Reinvent Social Computing

    A Glimpse Into The European Mobile Social Web Landscape
    October 9, 2009 | Thomas Husson

    Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than...

  • Report Europeans' Social Networking Use Accelerates

    August 12, 2009 | Rebecca Jennings

    While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now...

  • Report How To Survive The Media Meltdown

    Identifying Successful Content Strategies
    August 5, 2009 | Nick Thomas

    The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems...

  • Report Online Directories And Internet Yellow Pages In Europe

    May 29, 2009 | Nate Elliott

    Most Europeans follow traditional national preferences when looking for directory information: British and German users prefer offline directory options, while French users — trained by Minitel to...

  • Report UK Social Computing Flourishes

    UK Online Consumers, Media, And Advertisers Flock To Communities
    July 5, 2007 | Rebecca Jennings

    Over the past year, Social Computing has grown exponentially in the UK. Young consumers are at the forefront of this movement, with twice as many being active in social networks and blogs as the...