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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Increase Flexibility By Embracing Future Business And Technology Trends

    October 24, 2014 | Jost Hoppermann, Paul D. Hamerman, George Lawrie

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

  • Report Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    August 8, 2011 | George Lawrie

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows for...

  • Report The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
    March 23, 2011 | George Lawrie

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

  • Report Industry Essential: Consumer Packaged Goods Industry

    December 28, 2009 | George Lawrie

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

  • Report Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value
    August 10, 2009 | George Lawrie

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

  • Report Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
    April 1, 2009 | George Lawrie

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

  • Report Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
    August 13, 2008 | George Lawrie

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...