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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business
    February 1, 2016 | Zhi-Ying Barry, Adam Silverman, Martin Gill

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and...

  • Report Welcome To The Era Of Agile Commerce

    July 19, 2013 | Martin Gill

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

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