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  • Report Brief: Forrester's Empowered Customer Segmentation Applies Across Industries

    North American Consumer Technographics®
    September 21, 2016 | Anjali Lai

    The pursuit of novel and emotionally satisfying experiences combined with a growing number of devices, digital services, and information sources is giving customers a sense of empowerment that...

  • Report The New Mobile Mind Shift Index

    Analyzing The Appetites Of Your Mobile Customers
    June 3, 2014 | Josh Bernoff, Roxana Strohmenger

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index...

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