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The Social Marketing Playbook For 2020

Make Social Media Bigger Than Marketing

Social marketing requires more than a brand presence on social networks. B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social...

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  • Report The Forrester Wave™: Listening Platforms, Q3 2010

    Converseon, Nielsen, And Radian6 Lead A Fragmented Market
    July 12, 2010 | Zach Hofer-Shall

    During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

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