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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Report Now Tech: Product Information Management, Q1 2020

    Forrester's Overview Of 22 PIM Providers
    March 25, 2020 | Amanda LeClair

    You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report The Forrester Tech Tide™: Data Management, Q1 2020

    Intermediate Level: Data Practices For Insights-Driven Businesses
    January 23, 2020 | Noel Yuhanna

    Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

  • Report Create A Roadmap For A Real-Time, Agile, Self-Service Data Platform

    Roadmap: The Data Management Playbook
    January 6, 2020 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • Report The Forrester Tech Tide™: Continuous Software Delivery, Q4 2019

    Tools And Technology: The Modern Application Delivery Playbook
    October 25, 2019 | Diego Lo Giudice

    Continuous software delivery (CSD) is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their performance in CSD, companies are evaluating and adopting a...

  • Report The Forrester Wave™: Master Data Management, Q1 2019

    The 12 Providers That Matter Most And How They Stack Up
    March 12, 2019 | Henry Peyret

    In our 29-criterion evaluation of master data management (MDM) providers, we identified the 12 most significant ones — BackOffice Associates, EnterWorks, IBM, Informatica, Magnitude Software,...