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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Get Your Revenue Marketing Transformation Off To A Fast Start

    Lessons Learned From L2RM Pioneers
    August 30, 2018 | Lori Wizdo

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers have had difficulty sustaining ongoing improvement. To learn why, we analyzed the inquiries that B2B marketing...

  • Report Brief: Marketo Goes Private

    To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?
    June 6, 2016 | Lori Wizdo

    On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we...

  • Report Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders
    February 9, 2012 | Lori Wizdo

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

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