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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London, UK | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana van den Brink-Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London, UK | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Forum Privacy & Security 2019

    The Technology of Trust
    September 12, 2019 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Webinar Add Social Engagement To Your B2B Selling Repertoire

    Wednesday, August 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Matthew Camuso

    Business buyers expect to seamlessly interact with sellers in both digital and in-person settings, but today only 25% of B2B marketing and sales leaders said they consistently equip sellers with...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Webinar Introducing Forrester's Values-Based Experience Framework

    Wednesday, August 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Rick Parrish

    Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the...

  • Webinar Digital Banking Engagement Platforms, Q3 2019: Digital Front Ends To Better Serve Your Customer

    Using The Forrester Wave™
    Tuesday, July 30, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann

    This webinar explains why digital banking engagement platforms (DBEPs, formerly omnichannel banking solutions) are important and how Forrester sees them evolving. After a short look at the...

  • Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins

    Tuesday, July 30, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett

    B2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...

  • Webinar Digital Bonding: Make API Strategy About More Than REST APIs

    Thursday, July 25, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Randy Heffner

    REST APIs deserve a great deal of the current attention they get, but there’s a problem. The attention to REST distracts from the real need: digital bonding within and between enterprises via...

  • Webinar So You Want To Hire A Loyalty Provider? Best Practices For Vendor Selection

    Thursday, July 25, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Emily Collins

    Companies across industries are increasing their investments in loyalty marketing, but the landscape of providers is vast and often confusing. Based on the findings from our recent loyalty services...

  • Webinar The Forrester Wave™: Data Management Platforms, Q2 2019

    Tuesday, July 16, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett

    This webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors. Key takeaways: Learn about...

  • Webinar Biometrics At The Crossroads: The Coming Privacy Versus Usability Battle

    Tuesday, July 16, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Merritt Maxim

    The last few years have seen a growth in interest in using biometric technologies (including facial, finger, and voice) to drive authentication experiences while improving customer experience. But...

  • Webinar The Beginner's Guide To Regtech And The Digital Transformation Of Compliance

    Thursday, July 11, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Renee Murphy, Alla Valente

    Digital transformation has fundamentally changed how businesses in every industry operate and deliver value to their customers. Now their compliance function must also leverage digital technology...

  • Webinar Hot Or Not: The Top Retail Initiatives For 2019

    Wednesday, July 10, 2019, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Brendan Witcher, Claudia Tajima

    For brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...

  • Webinar Chart Your Course To Marketing Measurement Maturity

    Tuesday, July 9, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Tina Moffett, Jim Nail

    Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...

  • Webinar Make The Most Of Your VoC Technology Investments

    Tuesday, July 2, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Faith Adams

    Customer experience (CX) pros continue to invest in technologies to propel their voice of the customer (VoC) efforts forward — but the market has become quite crowded, making it cloudy for...

  • Webinar GDPR And Its Impact On Customer Service Operations — Be Prepared!

    Thursday, June 27, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Art Schoeller

    Consumers increasingly want better protection of their data, and regulators are responding. The EU's General Data Protection Regulation (GDPR) puts in place strict rules that companies must adhere...

  • Webinar Retailers And Brands Must Value Sustainability

    Thursday, June 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Michelle Beeson, Luis Deya

    Consumers increasingly include environmental and ethical values in their decisions to buy from brands and retailers. During this webinar, we share how consumer attitudes are changing and what...

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