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  • Mobile Application Development
  • Ellen Carney
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  • Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018

    US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
    June 18, 2018 | Ellen Carney, Gina Bhawalkar

    To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...

  • Report 2017 US Mobile Auto Insurance Functionality Benchmark

    Geico Holds Its Lead While Most US Auto Insurers Have Improved Mobile Features
    May 2, 2017 | Ellen Carney

    Meeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the...

  • Report 2015 US Mobile Auto Insurance Functionality Benchmark

    October 19, 2015 | Ellen Carney

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of...

  • Report 2014 US Mobile Auto Insurance Functionality Benchmark

    September 24, 2014 | Ellen Carney

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of...

  • Report 2013 US Mobile Auto Insurance Functionality Rankings

    November 12, 2013 | Ellen Carney

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps...

  • Report The State Of Mobile Insurance, 2013

    Digital Teams Are Starting To Serve Customers Through Mobile Devices
    January 22, 2013 | Benjamin Ensor, Ellen Carney

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

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