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  • Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....

  • Report The Cloud-Driven Evolution Of Asian Tech Distributors

    How Tech Vendors Can Capitalize On The Changing Roles Of Distributors
    July 10, 2012 | Tirthankar Sen

    Forrester believes that the number of tech distributors in Asia will drop by 15% to 20% over the next five years due to mergers, acquisitions, and other market consolidation. As a result, tech...

  • Report The Millennial Workforce Effect On SMB Technology Utilization

    SMB Millennials "Out-Tech" Even Their Enterprise Peers
    June 4, 2012 | Tim Harmon

    It is well understood that the entrée of the Millennial generation into the workforce is having a profound effect on businesses' technology decision-making and utilization. What is less well known...

  • Report Drivers Of B2B Marketing Organizational Design

    How B2B CMOs Can Determine When To Put Resources Closer To Customers
    February 6, 2012 | Jeff Ernst

    When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the customers and...

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