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• Report Research Overview: Mobile App Experiences

  A Guide To Getting Mobile Retail Experiences Right

  September 20, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

• Report Retail Mobile App In-Store Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report Virtual Reality In 2018: Not A Customer Reality

  Our Top Five Takeaways For CX Pros About VR At Mobile World Congress

  March 27, 2018 | Jennifer Wise

  Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...

• Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018

  Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features

  January 16, 2018 | Davis Janowski, Jennifer Wise

  Mobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...