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  • Consumer Mobility
  • Xiaofeng Wang

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  • Report Forrester Infographic: Connected Shoppers In Southeast Asia

    Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey
    November 25, 2019 | Xiaofeng Wang

    Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

  • Report Forrester Infographic: The 3D Connected Consumer In China

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    October 1, 2019 | Xiaofeng Wang

    Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....

  • Report eCommerce Trends And Outlook For Southeast Asia

    Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital...

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