Search Results
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2019
Banks Must Aim For Great Experiences, Not Just Great Functionality
Mobile apps have become the touchpoint of choice for millions of consumers to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Research Overview: Mobile App Experiences
A Guide To Getting Mobile Retail Experiences Right
Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...
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Report The Forrester Banking Wave™: UK Mobile Apps, Q3 2019
Digital Banks Are Giving Established Banks A Run For Their Money
Mobile apps have become the touchpoint of choice for millions of customers to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
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Report The Forrester Banking Wave™: Hong Kong Mobile Apps, Q3 2019
Hong Kong Banks Must Improve Both Functionality And Usability To Create Great Experiences
Mobile apps have become the touchpoint of choice for people in Hong Kong to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Consumers Are Connected; Companies Are Catching Up
Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers
June 28, 2019 | Julie A. AskForrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...
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Report The Forrester Banking Wave™: Mainland China Mobile Apps, Q2 2019
Chinese Banks Offer Great Functionality And Usability, But There's Still Ample Room For Improvement
Mobile apps have become the touchpoint of choice for millions of people in China to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs,...
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Report The Forrester Banking Wave™: Australian Mobile Apps, Q2 2019
Australian Banks' Mobile Apps Are Effective, But Most Need To Improve Functionality Or Usability To Create Great Experiences
Mobile apps are the touchpoint of choice for Australians to manage their finances. Digital banking leaders need to build mobile banking around customer needs, empowering customers to manage their...
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Report The 3D Connected Consumer In 2019
Create A Portfolio Of Experiences That Maps To How Your Customers Connect
June 20, 2019 | Julie A. AskThree dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019
While Evolving New Functionality, Focus On Usability Too
Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2019
The Gap Is Growing Between Leaders Aiming For Excellence And The Others
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019
US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three
Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019
Leading Canadian Banks Are Raising The Bar By Moving Faster
Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers
Ponder Peer Perspectives Before You Choose Your Next POS
September 11, 2018 | George LawrieChoosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...
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Report Mobile Shopping Is Stalling, But Don't Panic
May 3, 2018 | Sucharita KodaliRetailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years....
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James L. McQuivey, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Virtual Reality In 2018: Not A Customer Reality
Our Top Five Takeaways For CX Pros About VR At Mobile World Congress
March 27, 2018 | Jennifer WiseForrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...