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  • Report The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation
    September 29, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

  • Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report Global Consumers' Online Shopping Behaviors

    A Technographics® Global Snapshot Document
    January 4, 2011 | Tamara Barber

    Across the globe, online shopping behaviors vary both by country and by the product category the consumer is looking to purchase. eCommerce channels should account for these two variables in order...

  • Report How Canadian Insurance Customers Use Different Channels

    August 24, 2010 | Ellen Carney, Peter Wannemacher

    Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...

  • Report How Consumers Around The World Use The Internet To Buy Products

    A Technographics® Global Overview: Online Retail 2009
    August 13, 2010 | Olesia Klevchuk

    The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

  • Report How Canadians Rate Their Investment And Insurance Firms On Retirement Planning

    Top Firms Include Investors Group And RBC Wealth Management
    February 16, 2010 | Bill Doyle, Peter Wannemacher

    With nearly 5 million Canadians headed into retirement in the next 10 years — and younger Canadians beginning to plan for their own retirements — eBusiness and channel strategy professionals need...

  • Report Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

    North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)
    December 24, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report Will Radio Survive The Media Meltdown?

    November 12, 2009 | Sonal Gandhi

    The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater...

  • Report Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts

    September 21, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey...

  • Report Canadians To Mobile Banking: We're Just Not That Into You

    Few Canadians Are Interested In Mobile Banking; Fewer Still Use It
    December 9, 2008 | Emmett Higdon, Peter Wannemacher

    Half of Canadian online consumers are aware of mobile banking, but just 1% currently use the service, and only 3% more report any interest in doing so in the future. What's stopping online...

  • Report A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

    October 31, 2008 | Michelle de Lussanet

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which...

  • Report The State Of Consumers And Technology: Benchmark 2008, Canada

    A Generational Analysis Of Canadian Consumers
    October 31, 2008 | Charles S. Golvin

    This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

  • Report Getting More Financial Services Shoppers To Apply Online

    Many North Americans Have Not Applied Online But Would Consider Doing So
    September 30, 2008 | Brad Strothkamp, Peter Wannemacher

    eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified...

  • Report US And Canadian Online Business Travelers: What's The Difference?

    Profiling Business Travelers' Demographics, Online Behavior, And Device Ownership
    August 4, 2008 | Henry H. Harteveldt, Elizabeth Stark

    Because the percent of online adults who travel for business in the US and Canada is so similar — 29% and 28%, respectively — Forrester took a closer look at their similarities and differences to...

  • Report The End Of The Music Industry As We Know It

    The State Of The Digital Audio Market 2008
    February 15, 2008 | James L. McQuivey

    The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The...

  • Report eBusiness Managers Test The Social Computing Waters

    Results Of Our Third eBusiness, Channel And Product Management Survey
    November 2, 2007 | Carrie Johnson, Elizabeth Davis

    Forrester recently conducted a survey of our eBusiness, channel and product management research panel on the topic of Social Computing in September 2007. We found that eBusiness firms struggle to...

  • Report Canadian Online Trading Forecast: 2007 To 2012

    April 19, 2007 | Bill Doyle, Eric M. Dolan

    By 2012, Forrester expects 1.54 million Canadian households to be buying and selling investments online — a 73% increase over today. What will drive adoption? Market performance will have the...

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