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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How US Consumers Research And Buy Investment Products

    Purchasers Have Often Researched Through A Different Channel
    February 28, 2011 | Bill Doyle, Molly Simpson

    Over the past year, 7% of US online adults have purchased an investment product. While the online channel is the most popular channel for researching, the in-person channel is the most popular for...

  • Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • Report US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
    August 19, 2010 | Sarah Rotman Epps

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

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