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  • Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...

  • Report Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report
    May 28, 2013 | Reineke Reitsma

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

  • Report An Overview Of Online Consumers In Argentina

    Latin American Consumer Technographics®
    July 19, 2012 | Roxana Strohmenger

    Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to...

  • Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • Report Forrester Research Online Retail Forecast, 2011 To 2016 (Latin America)

    ForecastView Spreadsheet
    March 14, 2011 | Vikram Sehgal

    Online retail forecast (Latin America): Online retail spending by category in Brazil and Mexico. Includes online buyers and online spending per buyer by categories such as computer hardware and...

  • Report What Is Stopping Middle-Class Latin Americans From Adopting Technology?

    A Technographics® Data Essentials Document
    February 24, 2011 | Roxana Strohmenger

    With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to...

  • Report Understanding Latin American Online Consumers

    June 11, 2010 | Roxana Strohmenger

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

  • Report The Global eCommerce Adoption Cycle

    An Analysis Of eCommerce Evolution In 18 Markets Around The Globe
    January 15, 2010 | Zia Daniell Wigder

    It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

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