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  • Report Wireless Teens: Untethered, Super-Connected

    August 2, 2007 | Sally M. Cohen

    One-quarter of online teens use wireless Internet access, most at home. These wireless teens have a propensity to use the Internet for media consumption, social networking, and communication.

  • Report US Online DVD Rental Service Use, 2006

    July 6, 2007 | James L. McQuivey

    Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will...

  • Report Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

    July 5, 2007 | Ted Schadler

    This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online...

  • Report Global Online Shopping Patterns

    June 26, 2007 | Reineke Reitsma

    Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

  • Report How New Car Buyers Use Third-Party Auto Sites

    Or Why Third-Party-Auto-Site Strategy Matters Today More Than Ever
    June 21, 2007 | Chloe Stromberg

    The early promise to OEMs of third-party auto sites (TPSes) was highly tailored integrated marketing that tied together media placements, demand data, and leads. When they worked, these 360-degree...

  • Report How Different Generations Use Online Health Research

    North American Consumer Technographics
    June 20, 2007 | Julie Snyder

    Consumer access to healthcare information is increasingly moving online: 84% of online consumers have researched healthcare topics online in the past 12 months, and 81% have visited healthcare Web...

  • Report Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements
    June 12, 2007 | Carlton A. Doty

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

  • Report Why Marketers Should Court Online Daters

    June 6, 2007 | Charlene Li

    Online singles who have viewed, posted, or replied to an online personal in the past 12 months represent an attractive audience to marketers. While only 22% of online singles fit this category...

  • Report What Women And Men Want — Online

    Preferences Of Female And Male Consumers Across Generations
    May 14, 2007 | Bruce D. Temkin

    Although most consumers look for ease-of-use in their favorite sites, they diverge when it comes to their preference for other elements of a site experience. To uncover these differences, we...

  • Report Mobile Phone Operator Satisfaction, 2006

    May 11, 2007 | Charles S. Golvin

    Although satisfaction in all aspects of mobile phone use has increased slightly from 2004 to 2006, overall the number is still quite low. Among all carriers, T-Mobile leads in satisfaction in all...

  • Report US EBPP Forecast, 2006 To 2011

    May 4, 2007 | Catherine Graeber

    This Data Chart reveals the historical adoption of online bill pay and forecasts the continued growth of EBPP in the US. It identifies the demographic shift that is likely to dramatically propel...

  • Report When To Build A Spanish-Language Web Site

    Half Of Online Hispanics Prefer Spanish-Language Sites — Should You Bother?
    April 23, 2007 | Tamara Barber

    Companies claim to be serious about their Hispanic customers, but most fail to serve them well online. If you're serious about reaching online Hispanics, you must build a Spanish-language Web site....

  • Report Canadian Online Trading Forecast: 2007 To 2012

    April 19, 2007 | Bill Doyle, Eric M. Dolan

    By 2012, Forrester expects 1.54 million Canadian households to be buying and selling investments online — a 73% increase over today. What will drive adoption? Market performance will have the...

  • Report Social Technographics®

    Mapping Participation In Activities Forms The Foundation Of A Social Strategy
    April 19, 2007 | Charlene Li

    Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start...

  • Report Mobile Data Adoption Kicks Into High Gear

    Messaging Far Outpaces Use Of The Mobile Internet
    April 17, 2007 | Charles S. Golvin

    Wireless operators have now invested billions of dollars in network upgrades that enable a range of mobile data services (MDS), hoping to offset declines in voice revenues with these new services....

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

  • Report Copycat Auto Sites Don't Make Sense

    OEM Site Visitors Aren't Car-Shopping Clones
    February 15, 2007 | Chloe Stromberg

    After 10 years on the Web, automakers have developed a serious case of industry tunnel vision, serving up vehicle info via sites that look and feel remarkably similar. Is online car shopping so...

  • Report Reaching The Online, Uninsured Healthcare Consumer

    Which Health-Related Web Sites Are The Uninsured Visiting, And What Do These Consumers Research?
    February 14, 2007 | Julie Snyder, Bradford J. Holmes

    The millions of uninsured consumers in the United States constitute a market that no plan can ignore. In fact uninsured consumers are online, and they are actively visiting health-related sites to...

  • Report Free Online Trade Offers Won't Grab Market Share

    But Wells Fargo's Offer, Like Bank Of America's, Will Change Investor Expectations
    February 13, 2007 | Bill Doyle

    A new offer of free online trades from Wells Fargo, like a recent offer from Bank of America, won't succeed in taking meaningful market share from any of the top direct brokerages because few of...

  • Report Hispanics Connect To Mobile Data

    Hispanic Mobile Data Users Are A Small But Attractive Group
    February 2, 2007 | Tamara Barber

    Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...

  • Report EBPP Forecast: 2006 To 2011

    The Number Of EBPP Users Will Grow By 63% During The Next Five Years
    January 25, 2007 | Catherine Graeber

    In 2005, electronic bill payment and presentment (EBPP) adoption grew by 34%, the highest annual growth rate in four years. Robust adoption growth is expected during the next five years, as the...

  • Report Free Online Trades Won't Trigger A Price War — Yet

    Bank of America Offer Won't Grab Market Share, But It Will Change Investor Expectations
    January 19, 2007 | Bill Doyle

    Offers of free online trades from Bank of America and upstarts haven't forced the top direct brokerages to lower their own commissions. It's no surprise: Few US households trade often enough to...

  • Report Consumers' Behavior Online: A Deep Dive

    Behavioral Targeting Is A Gold Mine For Interactive Marketers
    January 4, 2007 | Ted Schadler

    Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...