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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Understanding The US Video Game Player

    It's Not As Simple As Focusing On Young Men
    January 25, 2008 | TJ Keitt, Paul Jackson

    Video gaming is mainstream — today, 37% of US consumers report that they play video games. These gamers are not just young men but include Baby Boomers and women. Women constitute 49% of gamers,...

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