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  • Brandon Purcell

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  • Report Pick A Powerful Pilot To Propagate Customer Analytics

    Business Case: The Customer Analytics Playbook
    June 11, 2018 | Brandon Purcell

    While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

  • Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018

    The Nine Providers That Matter Most And How They Stack Up
    June 11, 2018 | Brandon Purcell

    In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...

  • Report Video: Apply AI To Deepen Customer Relationships

    March 22, 2018 | Brandon Purcell

    It's easy to jump into understanding AI from a technology lens. But before you invest in machine learning or deep-learning tools and technologies, first take a step back and identify your key...

  • Report The Ethics Of AI: How To Avoid Harmful Bias And Discrimination

    Build Machine Learning Models That Are Fundamentally Sound, Assessable, Inclusive, And Reversible
    February 27, 2018 | Brandon Purcell

    While the potential existential threat of artificial intelligence is well publicized, the threat of biased machine learning models is much more immediate. Customer insights (CI) pros must learn how...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Forrester's Overview Of 35 Customer Analytics Providers
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

  • Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

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