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  • Report New Tech: Smart Packaging, Q4 2019

    Forrester's Landscape Overview Of 22 Providers
    October 22, 2019 | George Lawrie

    Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Adopt Product Management To Connect Design And Development

    Remedy The Design-Development Disconnect With A Triad Model
    September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

    Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 17 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Digital Bonding: Expand Your API Strategy Beyond REST APIs

    REST APIs Are One Of Many Mechanisms For Digital Connections With Customers And Partners
    July 25, 2019 | Randy Heffner

    Application development and delivery (AD&D) leaders pursue REST API strategy for customer and partner integration because REST helps expand ecosystems, grow market presence, and create new...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

  • Report Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
    April 19, 2019 | Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

    Eighteen Technologies Underpin Video Initiatives
    January 30, 2019 | Nick Barber

    Video is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing...

  • Report Now Tech: Digital Banking Engagement Platforms, Q4 2018

    Forrester's Overview Of 31 Digital Banking Engagement Platforms Providers
    December 28, 2018 | Jost Hoppermann

    You can use digital banking engagement platforms (DBEPs) to deliver new digital banking capabilities flexibly and rapidly, support multiple channels out of the box, and drive revenue and improve...

  • Report Move BI To The Cloud To Achieve Greater Agility, Part 3

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    An on-premises, single-tenant business intelligence (BI) platform is inflexible and outdated. This report makes recommendations to application development and delivery (AD&D) pros working on BI...

  • Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

    Experimentation And Discipline Are Key To Thriving On Emerging Technologies
    November 27, 2018 | Leslie Joseph

    Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...

  • Webinar Value Stream Management: Get Continuous Delivery To The Next Level

    September 25, 2018 | Christopher Condo, Diego Lo Giudice

    Getting Agile+DevOps adoption to scale at enterprise levels in order to control, manage, and deliver software products continuously requires more than ad hoc integration of tools, Excel sheets, and...

  • Report Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement
    April 26, 2018 | John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses...

  • Report The Definitive Technology Guide To Recurring Revenue Models

    Understand The Cluttered Landscape Of Technologies Claiming To Help You Manage Your Recurring Revenue Business
    March 6, 2018 | Lily Varon, John Bruno

    More firms are incorporating digital services or anything-as-a-service (XaaS) into their product portfolios. In response, business application vendors across a diverse range of categories are...

  • Report Five Methods For Measuring Call Deflection From Experiences That Begin With Digital

    How To Prove The ROI Of Your Digital Service Channel Investments
    March 5, 2018 | Ian Jacobs, Art Schoeller

    Application development and delivery (AD&D) professionals supporting contact centers must rein in costs without negatively impacting customer experience. They have heavily bet on lower-cost digital...

  • Report The Second Coming Of Digital-First Customer Service Solutions

    AI Fuels Differentiated Digital Customer Service Experiences
    February 28, 2018 | Ian Jacobs, Kate Leggett

    Chat, chatbots, messaging platforms, the internet of things, video, and cobrowsing: Customers are turning to these new technologies for customer support at an ever-increasing rate. Vendors that...

  • Report Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer
    February 23, 2018 | George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

  • Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

    Prepare For Dips In Customer Satisfaction And Service Levels
    November 9, 2017 | Daniel Hong, Nick Barber, Ian Jacobs

    Artificial intelligence. All the craze. Application development and delivery (AD&D) professionals are on the frontline in learning how to use AI in customer service and sales. Whether that's...