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  • Report Metrics That Matter For B2B Marketers

    Focus On Measuring Business Outcomes, Not Program Outputs
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • Report Forrester Research World Business Intelligence And Analytics Software Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    December 29, 2015 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • Report TechRadar™: Business Intelligence, Q1 2015

    February 23, 2015 | Holger Kisker, Ph.D.

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

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