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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report The Top Trends Shaping Anti-Money Laundering In 2020

    Robotic Process Automation, Cryptocurrencies, Real-Time Detection, And KYC Processes Gain Importance
    August 10, 2020 | Andras Cser

    With new real-time transactions gaining popularity and new legalized product markets (such as cannabis) emerging, anti-money-laundering (AML) regulations are getting tougher and more complex. This...

  • Report Scaling Agile: What The Spotify Approach Can Do For You

    Roadmap: The Modern Application Delivery Playbook
    August 7, 2020 | Diego Lo Giudice

    Spotify's model for scaling Agile software delivery has gained interest among enterprises and application development and delivery (AD&D) pros alike, which we learned in our research and interviews...

  • Report The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

    Deploy Mission-Critical Insight
    August 4, 2020 | Kevin Lucas

    A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence....

  • Report AR's Graveyard: Unmet Sales Commitments

    August 4, 2020 | Kevin Lucas

    The proportion of industry analyst relations (AR) people who commit to supporting sales among all AR people whom we survey has barely reached 50% since 2007. And AR's not improving enough either —...

  • Report Digital Experience Is Part Of Your Job

    Monitoring Pros Must Help Deliver Great DX With A Strong Digital Experience Monitoring Strategy
    August 3, 2020 | Rich Lane

    Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

  • Report The ROI Of Design Thinking: Part 2, How To Calculate

    Find Your Organization's ROI Using Forrester's Total Economic Impact Methodology
    July 15, 2020 | Benjamin Brown, Sam Karpinski

    In part 1 of this two-part series on the ROI of design thinking, Forrester found that three-quarters of projects can return double their investment (or more) in design thinking — with a median...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    July 10, 2020 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    July 10, 2020 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

    July 9, 2020 | Cinny Little

    Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

  • Report Chief Innovation Officers Help Firms Make Innovation Sustainable

    How To Use A Chief Innovation Officer On Your Innovation Journey
    July 8, 2020 | Bernhard Schaffrik

    Companies continue to struggle to build sustainable innovation programs. While they may have an innovation center, dedicated managers, or even a chief digital officer (CDO), many find it difficult...

  • Report Machine Makers And Users Fight For Control Of Machine Data

    Clarify Data Flows Before Investing In Machine-As-A-Service Business Models
    July 7, 2020 | Paul Miller

    Connected machines generate a wealth of data — data that's valuable to machine makers optimizing their machines and to machine users optimizing their businesses. It may also be useful to third...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report Top 10 Recommendations For Private Cloud Success

    What You Call It Doesn't Matter, But Defining Scope And Governance Is Crucial
    July 1, 2020 | Tracy Woo, Chris Gardner

    Despite reportedly high private cloud adoption, Forrester continues to see enterprises that are struggling with build-out. Success with private cloud comes only through embracing self-service, full...

  • Report Use Continuous Assessments To Mature Your Business Architecture, 2020

    June 30, 2020 | Gordon Barnett

    Firms with effective enterprise architecture (EA) combine talent and capabilities to solve thorny architectural challenges and advance business outcomes. In the digital era, they also need business...

  • Report Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

    Forrester's Overview Of 24 CIAM Providers
    June 24, 2020 | Andras Cser

    You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer...

  • Report Measuring Design's Impact: Establish, Extend, And Elevate Your Approach

    A Design Impact Series Report
    June 24, 2020 | Gina Bhawalkar

    Adopting design measurement best practices helps experience design (XD) teams achieve benefits ranging from getting UX improvements prioritized to earning the opportunity to influence strategic...

  • Webinar The Business Impact Of Design: Best Practices For Measuring It

    June 24, 2020 | Gina Bhawalkar

    Measuring and communicating the value of an experience design (XD) practice yields many benefits, from getting UX improvements prioritized to elevating the impact and reach of the XD team. But most...

  • Report Australia Tech Market Outlook, 2020 To 2021

    The COVID-19 Recession Will Wipe Out Already Slowing Growth
    June 22, 2020 | Sam Higgins, Andrew Bartels

    In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

  • Report Use Privileged Identity Management Pricing Insight For Buyer Advantage

    Understand Pricing Mechanics To Optimize Your PIM Procurement
    June 18, 2020 | Sean Ryan, Andras Cser

    Privileged identity management (PIM) solutions are a high-value security solution, but purchasing one can be complex. They offer many capabilities, with multiple pricing options, integrations, and...

  • Report Benchmark Your Digital Supply Chain For Resilience In The Age Of The Customer

    Forrester's Self-Assessment Supports The Case For Making Traditional Supply Chains Digital
    June 4, 2020 | George Lawrie

    Forrester has demonstrated the critical significance of continuously improving customer experience (CX) to enterprises. But apart from digital downloads, the quality of CX depends on your digital...

  • Report The Cloud CX Value Map

    Use The CX Value Map To Measure Cloud Success Across Your Organization

    As enterprises expand their cloud usage, infrastructure and operations (I&O) professionals are increasingly cloud intermediaries and must become better "vendors" of services for their internal...

  • Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

    Beginner Level: Process Practices For Insights-Driven Businesses
    June 1, 2020 | Cinny Little

    Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

  • Report Assess Your Cloud Security Readiness

    Leverage Forrester's Custom Tool To Assess Your Cloud Security Maturity Across Six Major Technology Competencies
    May 29, 2020 | Andras Cser

    As firms migrate computing and data resources to the cloud, security remains a top concern and priority for both operational and compliance reasons. S&R professionals should use our custom tool, a...

  • Report Select The Right IoT Monitoring Strategy

    Tackle The Key IoT Challenges That Stress Existing Enterprise Monitoring
    May 26, 2020 | Rich Lane

    Internet of things (IoT) monitoring isn't like standard server or cloud monitoring. IoT sensors and devices generate diverse data volumes at a rate three times that of traditional infrastructure...

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