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The Brand Experience Playbook For 2019

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Webinar The Global Digital Gap

    June 26, 2017 | Thomas Husson

    Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served...

  • Report Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
    April 22, 2015 | George Lawrie

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction...

  • Webinar With The Death Of Physical — Software Must Enrich Your Brand

    April 30, 2014 | John McCarthy

    Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software...

  • Report How Green Does Your Brand Need To Be?

    A Road Map To Making Your Brand Greener
    May 4, 2011 | Tracy Stokes

    Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...

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