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Charts & Figures
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Forrester's Empowered Customer Segmentation
January 19, 2021
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Empowered Customers Go Green
January 19, 2021
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Forrester's Green Consumer Segmentation
January 19, 2021
Search Results
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Report Empowered Consumers Go Green
Empowerment Drives The Sustainability Transformation
The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...
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Report Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks
Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the...
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Report To Win And Retain Consumers During The Pandemic, Start With Empathy
Demonstrate Empathy By Designing For Unique Customer Risk Profiles
Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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Webinar Customer Insights Predictions 2021
Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...
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Report Make Social Media Bigger Than Marketing
Executive Overview: The Social Marketing Playbook
November 25, 2020 | Jessica LiuB2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...
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Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020
Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
Europe-Friendly Start Time
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise
October 21, 2020 | Cinny LittleCustomer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Webinar The Canada Customer Experience Index, 2020
During this webinar, we delve into the latest results from Forrester’s Canada Customer Experience Index. We explain the pandemic’s effects on this year’s results, discuss trends...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Webinar Connect Your VoC Data Dots To Achieve CX Success
June 29, 2020 | Faith AdamsCustomers often cross multiple channels or lines of business as they engage with a brand, but the ability to visualize and understand the experience that customers went through continues to be a...
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Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020
Tools And Technology: The Digital Intelligence Playbook
June 23, 2020 | James McCormickIn our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...
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Webinar The US Customer Experience Index, 2020: CX Differentiation Is The Key To Long-Term Success
During this webinar, we review the latest results from Forrester's US Customer Experience Index. We explain how the pandemic had little impact on this year's results, discuss trends in CX quality...
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Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
June 8, 2020 | Jennifer Belissent, PhDIn our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...
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Report The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
June 8, 2020 | Jennifer Belissent, PhDIn our 18-criterion evaluation of enterprise insights service providers, we identified the 13 most significant ones — Accenture, Atos, Boston Consulting Group (BCG), Capgemini, Cognizant, Deloitte,...
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Report New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020
Forrester's Landscape Overview Of 26 Providers
Your customers want what they want, when and where they want it. It's not enough to just keep up with them; you must also be out ahead. Consumer intelligence solutions power that by breaking down...
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Webinar Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy
Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that”...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Report Forrester Infographic: The State Of Financial Well-Being In The UK, 2020
UK consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in the UK....
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Report The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020
The 10 Providers That Matter Most And How They Stack Up
February 11, 2020 | Faith AdamsIn our 40-criterion evaluation of customer feedback management (CFM) providers, we identified the 10 most significant ones — Clarabridge, Concentrix, Confirmit, InMoment, MaritzCX, Medallia, NICE,...
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Report Now Tech: Insights Service Providers, Q1 2020
Forrester's Overview Of 38 Insights Service Providers
January 13, 2020 | Jennifer Belissent, PhDYou can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...
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Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter
Beginner Level: People Practices For Insights-Driven Businesses
January 6, 2020 | Cinny LittleInvestment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...
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Report Optimize Customer Experience With A Digital Intelligence Business Case
Business Case: The Digital Intelligence Playbook
Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...
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