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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Forum Technology & Innovation

    learn best practices for driving innovation across your enterprise.
    November 3, 2020 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s innovation-driven business environment, technology leaders have a unique opportunity to move beyond the traditional back-office IT function and become the catalysts of business...

  • Forum CX Singapore

    Supercharge Your CX Practice In One Day
    September 3, 2020 | Singapore | Frederic Giron

    CX Singapore 2020 is a one-day intensive event that will arm you with the tools and inspiration necessary to take your customer experience practice to the next level. Join us on September 3, 2020...

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Forum Technology & Innovation EMEA

    Learn how you can become an engine of innovation at your organization.
    June 4, 2020 | London | Pascal Matzke

    As a technology leader, you have a unique opportunity in the year ahead. You can expand your role from manager of internal technology to your organization’s innovation leader. Are you ready...

  • Forum Technology & Innovation APAC

    Learn how to become the catalyst of innovation in your enterprise.
    May 26, 2020 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    In 2020, technology leaders in the innovation-driven Asia-Pacific region have a chance to rise above the day-to-day management of IT systems and become a true catalyst of business...

  • Report Audio: The Long-Term Impact Of Emerging Technology On CPG

    April 30, 2020 | Brian Hopkins, George Lawrie

    In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Computer Vision Supports Retailers' Digital Transformation

    How Four Retailers In China Deliver Business And Customer Value With AI
    March 27, 2020 | Guannan Lu, Charlie Dai

    Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

  • Webinar The Business Case For Adopting An Enterprise Open Source Culture

    March 16, 2020 | James Staten, Christopher Condo

    Enterprises without a clear strategy for free open source software (FOSS) are missing out on new ways to innovate with their customers. In this webinar, Forrester CIO analyst James Staten and...

  • Webinar The Case For An Open Sourcing Strategy

    December 16, 2019 | James Staten, Christopher Condo

    To drive up ecosystem, customer, and industry adoption and expansion of your digital transformation platforms and innovations, a key move by leading firms is to open source foundational aspects of...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie A. Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

  • Report Brands Must Embrace Gender Evolution

    December 3, 2019 | Dipanjan Chatterjee, Nick Monroe

    Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is...

  • Webinar Innovate At The Edge

    How Edge Computing Dramatically Empowers CX, EX, And Business Value Enhancements
    October 31, 2019 | Brian Hopkins, James Staten

    In this webinar, CIO analysts James Staten and Brian Hopkins help clients better understand what edge computing is; how it extends investments in the internet of things (IoT), cloud computing, and...

  • Webinar How To Successfully Structure Innovation Business Cases

    September 5, 2019 | James Staten, Bobby Cameron

    Far too often enterprises fail to bring new innovative value to market because they fail to set the business case right. In this webinar, Forrester’s CIO research leads, James Staten and...

  • Report The Adaptive Thinker: Flex Between Divergent And Convergent Thinking To Win

    August 15, 2019 | Joana de Quintanilha

    Every business runs on thinking, mostly in two modes: divergent and convergent. Yet individuals and organizations tend to favor one mode over the other when they shouldn't — or misapply them. This...

  • Webinar Tech-Driven Innovation — Cloud Empowerment

    August 7, 2019 | James Staten, Will McKeon-White

    Leading enterprises and government agencies are prioritizing tech-driven innovations to achieve future market leadership. Those doing so most efficiently (in an Agile and scalable way) are...

  • Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index

    May 22, 2019 | Anjali Lai

    Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...

  • Webinar Moonshot Innovations Are Key To Ensuring Future Market Leadership

    April 23, 2019 | James Staten

    In the digital transformation era, tech-driven innovations are key to market leadership. Yet most firms focus their efforts on tactical or competitive enhancements — not net-new value...

  • Report The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook
    March 26, 2019 | Sucharita Kodali

    Omnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...

  • Report Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019
    November 6, 2018 | Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...

  • Webinar Tech-Driven Innovation Drives Advanced Firms' Success

    October 10, 2018 | James Staten, Bobby Cameron

    If you’re an advanced, customer-obsessed firm, you should be driving innovation with technology. You should deliver net-new business results through opportunities discovered by continuously...

  • Webinar Transforming IT To Enable Business Innovation

    September 27, 2018 | Bobby Cameron

    Join this webinar if your business execs expect you to innovate with new technologies — like artificial intelligence (AI), the internet of things (IoT), and mobile — but you find...

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

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