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  • Report The Art Of Notifications

    Design Experiences To Engage Your Customers In Key Moments
    October 22, 2018 | Julie A. Ask

    Today's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...

  • Report Mobile Messaging Best Practices Illustrated

    Jump-Start Your Learning With This Library Of Mobile Message Examples
    October 22, 2018 | Julie A. Ask

    The most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...

  • Report RCS: More Myth Than Magic — For Now

    RCS Could Accelerate Convergence Of Notifications And Conversations
    October 15, 2018 | Julie A. Ask, Mike Chirokas

    Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...

  • Report Notifications: Build Your Best Practices

    A Step-By-Step Guide To Notification Excellence
    September 28, 2018 | Julie A. Ask

    Digital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital...

  • Webinar Do You Need A Mobile App? If So, How Many?

    March 22, 2018 | Julie A. Ask, Michael Facemire

    Do you need a mobile app? Do you already have one and wonder if you should reconsider? For either, how “native” does that app need to be? Forrester data shows that consumers use fewer...

  • Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

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