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  • Webinar Predictions 2020: B2B Commerce And Marketplaces

    Thursday, November 7, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Allen Bonde, Joe Cicman

    B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Report Untangle The Digital Twin As Part Of Your Digital Product Strategy

    Three Digital Twin Scenarios And How They Drive Business Value
    October 2, 2019 | Paul Miller

    The term "digital twin" refers to a wide range of situations, from comprehensive data-driven simulations of a machine operating in the real world to simple animations of how that machine might...

  • Report Adopt Product Management To Connect Design And Development

    Remedy The Design-Development Disconnect With A Triad Model
    September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

    Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

  • Report Gauge Your Customer Lifecycle Marketing Maturity

    August 20, 2019 | Lori Wizdo

    To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

  • Report Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement

    Model Your Partner-Based Marketing Program After ABM Best Practices
    May 22, 2019 | Steven Casey, Jay McBain

    Today's empowered B2B customers demand a new level of specialization and sophistication from third-party firms that assist them. Choosing the wrong partners can have dire consequences on your...

  • Report Case Study: Luxasia Builds An Omnichannel Platform For Luxury Brands In Asia Pacific

    How A Traditional Retailer Reinvented Its Business Into A Platform Business Model
    May 20, 2019 | Frederic Giron

    Luxasia is transforming itself from a brick-and-mortar distributor of luxury products into a platform business that luxury brands use to foster relationships with customers and grow their business...

  • Report Forget Marketing And Sales Alignment: Calibrate To The Customer For Optimal Buyer Experience

    May 1, 2019 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos to connect with buyers via content, channels, and tactics that deliver the best buyer experience. But the diversity of...

  • Report Now Tech: Channel Incentives And Program Management, Q1 2019

    Forrester's Overview Of 21 Channel Incentives And Program Management Providers
    March 26, 2019 | Jay McBain

    You can use channel incentives to improve indirect sales performance, orchestrate partners' behavior, and engender channel loyalty. But to realize these benefits, you'll first have to select from a...

  • Webinar Predictions For The Technology Channel In 2019

    March 14, 2019 | Jay McBain

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

  • Report Reimagine The Product Innovation Cycle For Connected Products

    Product Companies Need Customer Experience Help To Create Connected Experiences Using The Internet Of Things
    February 26, 2019 | Frank E. Gillett

    For physical goods, the traditional product development process is no longer sufficient. Customers now expect their physical product experiences to be personalized and constantly improving. CIOs...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report Winning In The Channel Requires Data-Driven Program Innovation

    Leverage Channel Data To Give Partners A Better Experience
    January 2, 2019 | Jay McBain

    Channel partners demand consistent, predictable programs, but indirect sales strategies, teams, and technologies reinforce silos in the partner journey, causing partners' dissatisfaction and...

  • Report Digital Twin Links IoT Data With Customer And Business Outcomes

    Digital Twin Frameworks Provide Enterprisewide Context To IoT Data
    October 31, 2018 | Nate Fleming

    Firms use the internet of things (IoT) to connect their products in the field, but what to do with the resulting data remains a challenge. Digital twins of products in the field aggregate and...

  • Report The Forrester Wave™: Partner Relationship Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Jay McBain

    In our 26-criteria evaluation of partner relationship management (PRM) providers, we identified the 12 most significant ones — Allbound, Channeltivity, ChannelXperts, Impartner, Magentrix,...

  • Report Emerging Technology Spotlight: Digital Twin

    Digital Twin Drives IoT's Value By Contextualizing Products
    October 29, 2018 | Nate Fleming

    As product companies seek to monetize their internet of things (IoT) initiatives, digital twin will be a key framework for CIOs managing disparate data sources around a single product in the field....

  • Report Superconnectors: Your Channel To The Channel

    Find And Leverage Community Leaders And Influencers To Build Your New Partner Ecosystem
    October 25, 2018 | Jay McBain

    B2B channel and marketing leaders are struggling to find ways to expand recruitment across many new partner types without making significant investments. Superconnectors provide a gateway to...

  • Report The Three C's Of Shadow Channel Recruitment

    Develop And Exercise Ideal Partner Profiles To Engage The Partners You Now Need
    September 26, 2018 | Jay McBain

    In our report "Death Of The Traditional IT Channel," Forrester defined new types of hyperspecialized shadow channels that successfully sell to the new B2B buyer. B2B channel and marketing leaders...

  • Report Product Management's New Hunger For Customer Research Done Right

    A Gathering Of 1,600 Product Leaders Reveals Why They Need To Partner With CX Pros
    August 22, 2018 | Kelly Price, Andrew Hogan

    Product managers at Mind the Product SF 2018 (a leading product management conference Forrester attended in July) clearly recognized the importance of conducting customer research. But many were...

  • Report Make The Business Case For Investing In PLM

    Position PLM As A Revenue Driver, Not A Cost Savings Tool
    July 24, 2018 | Nate Fleming

    Business executives often underestimate product lifecycle management (PLM) software solutions, dismissing them as legacy systems valued only by techies in product design and development. What they...

  • Report Best Practices For IoT Product Development And Delivery

    An Expanding Set Of Best Practices Aids The Development And Delivery Of Great Connected-Product Experiences
    June 27, 2018 | Jeffrey S. Hammond

    Most software development shops don't have the right operational practices to build and deliver great customer experiences for the internet of things (IoT). This report catalogs the best practices...

  • Webinar The Future Of Partner Marketing: Through-Channel Marketing Automation

    Using The Forrester Wave™
    June 13, 2018 | Jay McBain

    With 75% of world trade flowing indirectly, the time has come for channels, partnerships, and alliances to be enabled with the same level of marketing passion as direct. The third stage in sales...

  • Report Become A PLM Master: Approach PLM As A Business Tool

    Concrete Steps You Can Take To Up The Digital Maturity Of Your Product Organization
    June 8, 2018 | Nate Fleming

    Product lifecycle management (PLM) practitioners underestimate the potential of their PLM solution — limiting the users it engages, the processes it connects, and the business value it delivers....