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  • Forum Technology & Innovation

    learn best practices for driving innovation across your enterprise.
    November 3, 2020 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s innovation-driven business environment, technology leaders have a unique opportunity to move beyond the traditional back-office IT function and become the catalysts of business...

  • Forum CX Singapore

    Supercharge Your CX Practice In One Day
    September 3, 2020 | Singapore | Frederic Giron

    CX Singapore 2020 is a one-day intensive event that will arm you with the tools and inspiration necessary to take your customer experience practice to the next level. Join us on September 3, 2020...

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Andrew Hogan

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Forum Technology & Innovation EMEA

    Learn how you can become an engine of innovation at your organization.
    June 4, 2020 | London | Pascal Matzke

    As a technology leader, you have a unique opportunity in the year ahead. You can expand your role from manager of internal technology to your organization’s innovation leader. Are you ready...

  • Forum Technology & Innovation APAC

    Learn how to become the catalyst of innovation in your enterprise.
    May 26, 2020 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    In 2020, technology leaders in the innovation-driven Asia-Pacific region have a chance to rise above the day-to-day management of IT systems and become a true catalyst of business...

  • Report Digital CX And Design Trends, 2020

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...

  • Report Audio: The Long-Term Impact Of Emerging Technology On CPG

    April 30, 2020 | Brian Hopkins, George Lawrie

    In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The Benefits Of An Open Source Strategy

    Drive Ecosystem And Client Adoption, Extension, And Collaboration For Your Platform Services
    April 3, 2020 | James Staten, Christopher Condo

    Many enterprises struggle to acquire broad adoption of their technology systems, often because their customers see those systems as being proprietary and closed. When organizations leverage open...

  • Report Computer Vision Supports Retailers' Digital Transformation

    How Four Retailers In China Deliver Business And Customer Value With AI
    March 27, 2020 | Guannan Lu, Charlie Dai

    Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

  • Report The Forrester Wave™: Innovation Management Platforms, Q1 2020

    The 13 Providers That Matter Most And How They Stack Up
    March 19, 2020 | James Staten, Brian Hopkins

    In our 22-criterion evaluation of innovation management platform providers, we identified the 13 most significant ones — Brightidea, HackerEarth, HYPE Innovation, IdeaScale, Innosabi,...

  • Webinar The Business Case For Adopting An Enterprise Open Source Culture

    March 16, 2020 | James Staten, Christopher Condo

    Enterprises without a clear strategy for free open source software (FOSS) are missing out on new ways to innovate with their customers. In this webinar, Forrester CIO analyst James Staten and...

  • Report The Forrester New Wave™: Function-As-A-Service Platforms, Q1 2020

    The Nine Providers That Matter Most And How They Stack Up
    February 27, 2020 | Jeffrey S. Hammond

    In Forrester's evaluation of the emerging market for function-as-a-service (FaaS), we identified the nine most significant providers in the category — Alibaba, Amazon, Cloudflare, Google, IBM,...

  • Webinar Blockchain 2020: What Lies Ahead, And Why Do We Need A Rethink?

    February 27, 2020 | Martha Bennett

    While we're still seeing "blockchain is revolutionizing xxx" headlines, since the start of 2019, these have been counterbalanced by equally sensational statements proclaiming that the technology is...

  • Report BP Continues To Lead With Technology-Driven Innovation

    BP's Digital Innovation Organization Puts Technology-Driven Innovation Into Action
    February 19, 2020 | Brian Hopkins

    Every firm is trying to be more innovative with technology, but few are at the cutting edge. The head of BP's digital innovation organization (DIO) gave a talk at our Digital Transformation and...

  • Report Technology-Driven Innovation (TDI) Core Capabilities

    Four Key Innovation Capabilities Characterize High-Growth Innovators
    February 13, 2020 | Brian Hopkins, Patrick Carroll

    Forrester recently introduced the practice of technology-driven innovation — an advanced discipline of rapid technology experimentation to unleash disruptive change. Through our analysis, we...

  • Report Turn Emerging Technology Into Sustained Advantage

    Technology-Driven Innovation Gives Leaders An Edge That Lasts
    February 13, 2020 | Brian Hopkins

    Transforming your business with technology is more important and harder than ever — you must have fresh thinking to succeed. This report develops the idea of technology-driven innovation as a fresh...

  • Report The CMO's Guide To CES 2020

    Once A Tech Show, CES Is Now About Experience
    February 4, 2020 | Dipanjan Chatterjee

    CES is as much about brands and customer experience as it is about technology. Read this report to lock in on the most important CMO lessons from this year's event.

  • Report Computer Vision Makes Contextual Marketing More Powerful

    CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create
    February 4, 2020 | Thomas Husson

    AI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...

  • Report The Forrester New Wave™: Bot Management, Q1 2020

    The 13 Providers That Matter Most And How They Stack Up
    January 29, 2020 | Sandy Carielli, Amy DeMartine

    In Forrester's evaluation of the emerging market for bot management, we identified the 13 most significant providers in the category — Akamai Technologies, Alibaba Cloud, AppsFlyer, Cloudflare,...

  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John R. Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

  • Webinar Predictions 2020: CIO

    How To Excel Despite Increasing Uncertainty
    January 27, 2020 | Brian Hopkins, Pascal Matzke

    This webinar covers Forrester’s predictions for CIOs in 2020, which are all about thriving in a business environment of increased uncertainty. We discuss how CIOs will be asked to untangle...

  • Report Now Tech: Serverless, Q4 2019

    Forrester's Overview Of 14 Serverless Providers
    December 23, 2019 | Jeffrey S. Hammond

    You can use serverless technologies to run feature experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to realize...

  • Report Help Your C-Suite See The Value Of Agile

    December 18, 2019 | Brian Hopkins

    Agile development is a mature strategy for delivering capability in the face of constantly changing requirements and unknowns. However, misuse and overuse have corrupted its initial intent. Today,...

  • Report How To Scale Your Chatbot

    Focus On Design And Knowledge Management For Chatbot Success
    December 16, 2019 | Vasupradha Srinivasan, Leslie Joseph

    While setting up a chatbot is relatively easy, driving adoption and achieving scale and meaningful outcomes is an uphill climb, and many tech teams struggle to fulfill the promise of chatbot...

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