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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Heated Streaming Wars Are About Relationships

    What Disney+ Teaches Marketers About Connecting With Customers
    January 31, 2020 | James McQuivey, PhD

    The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

  • Report Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
    April 19, 2019 | Jeffrey Hammond, Julie Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...