6 results in Everything
 
Sort by:
Refine
  • Maxie Schmidt-Subramanian
  • Use customer insights to gain competitive advantage

Search Results

  • Report Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report Design Better CX Surveys With This Checklist

    Assess CX Surveys On 30 Criteria For Higher-Quality Data And Better Respondent Experiences
    August 8, 2018 | Maxie Schmidt-Subramanian

    Poorly designed customer experience (CX) surveys don't produce useful results but do create bad customer experiences. This report includes a downloadable checklist that helps CX professionals...

  • Report How Journey Maps Improve CX Measurement Efforts

    Follow A Four-Step Process To Define The Right CX Metrics
    July 27, 2018 | Maxie Schmidt-Subramanian

    Even some well-established customer experience (CX) measurement programs aren't able to measure the health of end-to-end experiences that cross touchpoints as customers pursue a goal. Customer...