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The Brand Experience Playbook For 2019
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
Charts & Figures
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US Consumers Feel Unfulfilled By Today's Retail And Product Experiences
November 20, 2019
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The Five Components Of Making Meaning
November 20, 2019
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Consumers Seek Brands That Are Committed To A Shared Purpose
November 20, 2019
Search Results
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Report Make Meaning For Consumers And Employees To Drive More Success
Unlock Customer Value By Understanding What Your Brand Means
November 20, 2019 | Anjali LaiDeclaring your values feels like a minefield today: Messages can inflame audiences without warning. CMOs must look beyond values-based consumers' surface-level needs to establish how their brand...
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Report The State Of US Consumers And Technology, 2019
Increasingly Intimate Technologies Spark The Next Mind Shift
November 8, 2019 | Anjali LaiToday's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...