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  • Dipanjan Chatterjee
  • Customer Engagement

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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Emotions Fuel Your Brand Energy

    Forrester's Framework For Building Brand
    November 19, 2018 | Dipanjan Chatterjee, James McQuivey, PhD, Juan Salazar

    Consumers are changing, experiences are changing, and brands must change with them. Existing brand measures are useful but insufficient in this environment of upheaval. Forrester has applied its...

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