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  • Jay Pattisall

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Blog Creative Media Outshines The Technology

    March 14, 2019 | Jay Pattisall

    (Photo credit: nesta.org.uk) The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run...

  • Report The Forrester Wave™: Full-Service Media Agencies, Q1 2019

    The Nine Media Agencies Under $20 Billion And How They Stack Up
    March 14, 2019 | Jay Pattisall

    In our 26-criterion evaluation of full-service media agencies, we identified the nine most significant firms — Assembly, dentsu X, Hearts & Science, Horizon Media, Initiative, Mediahub, PHD, Spark...

  • Report B2B Marketing Agencies, North America, Q1 2019

    Forrester's Overview Of 39 Service Providers Serving B2B Marketers
    February 8, 2019 | Jay Pattisall, Laura Ramos

    You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...

  • Report Unleash The Potential Of In-House Agencies

    CMOs: Mature Your In-House Agency By Investing In Its Success
    November 13, 2018 | Jay Pattisall, Drew Green

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF)...

  • Blog Rethink The In-House Agency Hype

    November 13, 2018 | Jay Pattisall

    Photo credit: Ashton Media CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting....

  • Report Predictions 2019: CMO

    Branding Brings Oomph To Differentiate CX

    Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As...

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