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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Mobile Advertising Trends To Watch

    Take Steps To Prepare Your Strategies Today
    July 20, 2020 | Collin Colburn

    Mobile has drastically changed modern marketing. Mobile is the consumer's primary and preferred device. And marketers are moving spend to mobile in droves. Read this report to understand how mobile...

  • Report Get More From Mobile Advertising

    Mobile Ads Struggle To Deliver Value For All
    April 24, 2020 | Collin Colburn

    Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

  • Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

    The Nine Providers That Matter Most And How They Stack Up
    November 19, 2019 | Rusty Warner

    In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...

  • Report Empowered Customers Inspire Email Innovation

    Your Best Subscribers Will Help You Do More With Email
    October 26, 2018 | Shar VanBoskirk

    Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most...

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