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  • Report Assess Analyst Relations Professional Excellence

    Assessment: The Industry Analyst Relations Playbook
    March 20, 2019 | Kevin Lucas

    How do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report Evaluate Your Sales Enablement Maturity

    Five Core Competencies Increase Sales Effectiveness
    November 6, 2018 | Laura Ramos, Meredith Cain

    B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To...

  • Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    August 1, 2018 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...