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  • Accelerate growth with marketing innovation
  • Martha Bennett

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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Predictions 2020: Europe

    Europe Will Deliver Regulatory Leadership Amid Uncertainty
    November 4, 2019 | Martha Bennett, Dan Bieler, Thomas Husson

    In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...

  • Report Blockchain: What Marketers Need To Know

    Distributed Ledger Tech (DLT) Will Pave A Path To Transparency, Slowly
    June 27, 2019 | Joanna O'Connell, Martha Bennett, Susan Bidel

    B2C marketers recently realized that they have little understanding of their digital advertising supply chain — how it works and where their money is going. And when they pushed for greater...