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  • Fatemeh Khatibloo

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Balancing The Privacy-Personalization Paradox

    February 27, 2020 | Fatemeh Khatibloo

    Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

  • Webinar The Future Of The Third-Party Cookie

    Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

    With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

  • Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

    Forrester's Landscape Overview Of 21 Providers
    January 2, 2020 | Andras Cser, Fatemeh Khatibloo

    Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

  • Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    December 20, 2018 | Fatemeh Khatibloo

    In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...

  • Report The Anatomy Of A Preference Center

    Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
    December 20, 2018 | Fatemeh Khatibloo, Stephanie Liu

    B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...

  • Report Predictions 2019: B2C Marketing

    Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...

  • Report Q&A: What Marketers Need To Know About Zero-Party Data

    October 10, 2018 | Fatemeh Khatibloo

    B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...