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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Forrester Predictions 2021: Accelerating Out Of The Crisis

    October 28, 2020 | Sharyn Leaver

    2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

  • Report The Pandemic Recession Demands A Digital Response

    To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale
    June 25, 2020 | Ted Schadler

    Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

  • Report Invisible Resources Are The Secret Weapon For Growth

    Design A Future Of Work Strategy That Immediately Maximizes The Potential Of Intelligent Software And AI
    March 11, 2020 | J. P. Gownder

    Most leaders face a conundrum: They must innovate to grow their companies while simultaneously cutting costs. Satisfying both these imperatives is tricky, but there's an approach that can...

  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

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