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  • Report Digitize Your Business Strategy

    The Strategy Report In The Digital Business Playbook
    February 26, 2018 | Nigel Fenwick, Julie A. Ask

    How your business uses digital capabilities to create customer value will define your future success. And you must simultaneously deliver operational effectiveness in support of customers. To win,...

  • Report Accelerate The Advanced Analytics Journey In Healthcare

    Adopt A Four-Step Approach To Improve Healthcare Outcomes And Win Customers
    February 23, 2018 | Kjell Carlsson, Ph.D., Alex Kramer

    Advanced analytics are increasingly critical to healthcare organizations' ability to win, retain, and serve their customers. Predictive and prescriptive analytics can help healthcare organizations...

  • Report Make Your Video Shoppable To Boost Online Conversion

    Optimize Your Marketing Video For Commerce
    February 23, 2018 | Brendan Witcher, Nick Barber

    Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated...

  • Report The Key Characteristics Of Great Digital Business Leaders

    How Savvy Digital Business Leaders Balance Strategy, Governance, And Execution
    February 15, 2018 | Martin Gill

    Digital leaders are evolving. Yesterday's eBusiness leaders have grown into today's digital business leaders, and their focus has changed with it. They wield increasing power and, like Spider-Man,...

  • Report Forrester Data: Online Insurance Forecast, 2017 To 2022 (US)

    ForecastView Document
    February 15, 2018 | Susan Wu

    This report looks at the factors that drive the size and growth of the motor, property, and life insurance markets in the US. It also details the size of online and web-influenced sales and...

  • Report Track Digital Banking Success With Customer-Centric Metrics

    Performance Management: The Digital Banking Strategy Playbook
    February 15, 2018 | Zhi-Ying Barry

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-centric or channel-specific, rather than customer-focused. Digital...

  • Report Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation

    Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation
    February 13, 2018 | Aurelie L'Hostis

    When Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences....

  • Report Virtual Care Enables The Digital Health Imperative

    Healthcare Orgs Should Leverage Virtual Care To Transition To Digital
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is about to disrupt today's outpatient visit and chronic disease management program models. Digital business strategy professionals must start implementing and integrating virtual care...

  • Report Winning The Payments War Requires Continuous Innovation

    Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments
    February 12, 2018 | Ashutosh Sharma, Arnav Gupta

    India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial...

  • Report The State Of Digital Banking, 2018

    Digitally Empowered Customers Are Reshaping The Landscape
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

    Processes: The Omnichannel Commerce Playbook
    February 6, 2018 | Brendan Witcher

    Today, it's table stakes for retailers to have functioning omnichannel fulfillment programs. However, many still fail to meet customer expectations in this area, and they also struggle to fully...

  • Report Challenge Traditional Leadership To Win At Digital Transformation

    Chief Digital Officers Can Thrive, But The Role Is A Double-Edged Sword
    February 5, 2018 | Martin Gill, Danielle Jessee

    More than half of firms are in the grip of digital transformation, yet too many place their faith in traditional functional leaders. Digital business demands a new breed of leaders, those that...

  • Report Omnichannel Mastery: Optimize Fulfillment And Engagement

    Continuous Improvement: The Omnichannel Commerce Playbook
    February 5, 2018 | Brendan Witcher

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by...

  • Report 2018 Retail Best Practices: Mobile Web

    Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017
    February 2, 2018 | Brendan Miller

    Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...

  • Report Disrupting Finance: Digital Insurers

    Digital Insurance Startups Aim To Offer A Better Customer Experience
    January 31, 2018 | Oliwia Berdak

    The past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the...

  • Report Digital Talent, AI, And Trust Will Be The Game-Changers For Asian Business Leaders In 2018

    Key Takeaways From Forrester's Predictions 2018 Events In Singapore And Hong Kong
    January 31, 2018 | Xiaofeng Wang

    Forrester's Predictions 2018 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies must address to thrive in 2018. This report outlines the...

  • Report 2017 Indian Bank Digital Sales Functionality Benchmark

    ICICI Bank Leads The Pack, Just Ahead Of Axis Bank
    January 30, 2018 | Ashutosh Sharma, Arnav Gupta

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just...

  • Report Advance Your Digital Maturity In Singapore And Hong Kong

    Digital Transformation Efforts Still Lack Scale And Discipline
    January 29, 2018 | Frederic Giron

    Most firms in Hong Kong (HK) and Singapore have already begun their digital transformation journeys. But how far along are they? This report leverages Forrester's digital business maturity...

  • Report Take An Iterative Approach To Digital Banking Strategy

    Strategic Plan: The Digital Banking Strategy Playbook
    January 26, 2018 | Peter Wannemacher

    Digital business leaders must define and then execute digital banking strategy. To do this, they must craft an action plan that sets out the guiding principles of the bank's digital strategy and...

  • Report Track Digital Insurance Success With Customer-Centric Metrics

    Performance Management: The Digital Insurance Strategy Playbook
    January 26, 2018 | Zhi-Ying Barry

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-centric or channel-specific rather than customer-focused. Digital...

  • Report Digital Store Processes Hinge On Associate Productivity

    Processes: The Digital Store Playbook
    January 24, 2018 | Ananda Chakravarty

    The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...

  • Report Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments
    January 18, 2018 | Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But...

  • Report Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event
    January 18, 2018 | Michael Barnes, Tom Champion, Zhi-Ying Barry

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for...

  • Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018

    Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features
    January 16, 2018 | Davis Janowski, Jennifer Wise

    Mobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...

  • Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    January 12, 2018 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

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