Featured content
The Data Management Playbook For 2019
Your Business Is Only As Fast As Your Data
Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...
Search Results
-
Report Forrester Infographic: Top Performers Appoint Data Insights Leaders
September 13, 2019 | Jennifer Belissent, Ph.D.Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...
-
Report Research Round-Up: Data For Marketing
Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...
-
Report Now Tech: Translytical Data Platforms, Q3 2019
Forrester's Overview Of 18 Translytical Data Platform Providers
You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...
-
Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision
August 9, 2019 | Andrew HoganCompanies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...
-
Report Email Deliverability's Higher Calling
Deliverability Fundamentals Improve Customer Relationships
August 5, 2019 | Shar VanBoskirkDeliverability has resurfaced as a tactical concern for email marketers because of new regulations and ISP upgrades. For smooth sailing into the inbox, B2C marketers should ace the basics and use...
-
Report The Forrester Wave™: Enterprise BI Platforms (Client-Managed), Q3 2019
The 13 Providers That Matter Most And How They Stack Up
July 29, 2019 | Boris EvelsonIn our 19-criterion evaluation of client-managed enterprise business intelligence (BI) platform providers, we identified the 13 most significant ones — Birst, IBM, Information Builders, Microsoft,...
-
Report A Guide To Forrester's Text Analytics Technology Research
Understand The Landscape Of General-Purpose And Domain-Specific Platforms For Text Analytics
July 18, 2019 | Boris EvelsonTo become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...
-
Report An Advanced Course In Data Governance: Ambient Data Governance Makes Data Work
July 9, 2019 | Michele GoetzData governance isn't new for enterprises. However, trends in digital, analytics, self-service, and cloud investments demonstrate that enterprise architecture (EA) professionals haven't positioned...
-
Report The Time For Strategic EHR Workflow Optimization Is Now
Plan For Incremental Improvement And AI-Inspired Partnerships
July 1, 2019 | Jeff BeckerCare delivery is becoming an increasingly digital experience for doctors and patients alike. To thrive in this new reality, healthcare CIOs need to deliver mature, clinically meaningful digital...
-
Report Now Tech: IoT Data Management Solutions, Q2 2019
Forrester's Overview Of 22 IoT Data Management Solution Providers
You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...
-
Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
-
Report The Forrester Wave™: Database-As-A-Service, Q2 2019
The 12 Providers That Matter Most And How They Stack Up
June 4, 2019 | Noel YuhannaDatabase-as-a-service (DBaaS) has become critical for all businesses to build and support modern business applications and operational systems. In our 27-criterion evaluation of DBaaS providers, we...
-
Report Forrester Infographic: AI Experiences A Reality Check
Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations
AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...
-
Report The Four Essential Steps To Transform Into An Insights-Driven Business
The Strategy Report In The Insights-Driven Business Playbook
May 14, 2019 | Cinny LittleBeing insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. But enterprise-level...
-
Report Big Data Fabric 2.0 Drives Data Democratization
Advanced Level: Data Practices For Insights-Driven Businesses
May 9, 2019 | Noel YuhannaBusiness users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Three years ago, Forrester...
-
Report Data Warehouse Automation Platforms Help Close The Data-To-Insight Gap
Seven DWA Vendors Bring Agility To The Entire BI/Analytics Development Life Cycle
Self-service business intelligence (BI), analytics, and data preparation platforms only partially support Agile development of BI applications. Parts of the process, like data modeling, still...
-
Report Need External Data? Explore The New Data Landscape
Companion To The Insights Professional's Guide To External Data Sourcing
April 10, 2019 | Jennifer Belissent, Ph.D.The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service...
-
Report The Insights Professional's Guide To External Data Sourcing
Beginner Level: Data Practices For Insights-Driven Businesses
April 10, 2019 | Jennifer Belissent, Ph.D.Decision makers want to better leverage data insights — no longer only from their own internal data. External data adds context and drives differentiation. With a growing variety of data sources...
-
Report Forrester Infographic: Think You're Doing Data Sourcing Right? Think Again
A Visual Summary Of The Insights Professional's Guide To External Data Sourcing
April 10, 2019 | Jennifer Belissent, Ph.D.Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today's competitive...
-
Report Best Practices: Cloud Database Migrations
Leverage Tools To Minimize Risks And Accelerate Migrations
March 22, 2019 | Noel YuhannaCloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...
-
Report Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum
The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business
Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and...
-
Report The Forrester Wave™: Big Data NoSQL, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 14, 2019 | Noel YuhannaNoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...
-
Report Future-Proof Your Data Management Architecture
Seven Strategies To Consider In Keeping Your Architectures Current
March 13, 2019 | Noel YuhannaChanging business requirements and new technologies drive constant change in data management architectures. Without an effective data management strategy, organizations won't meet the growing...
-
Report The Forrester Wave™: Master Data Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
March 12, 2019 | Henry PeyretIn our 29-criterion evaluation of master data management (MDM) providers, we identified the 12 most significant ones — BackOffice Associates, EnterWorks, IBM, Informatica, Magnitude Software,...
-
Report HIMSS19: Interoperability Will Drive More Personalization In Healthcare
Highlights From Healthcare's Largest Industry Conference In 2019
The annual Healthcare Information and Management Systems Society's (HIMSS) conference brings together the biggest names in healthcare to discuss the year's hot topics and showcases the newest...