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  • Enterprise Content Management (ECM)
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The Enterprise Content Management Playbook For 2019

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve, driven by new use cases and platforms. Rapid change in the technology and competitive landscape complicates businesses' objectives to grow...

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  • Report The Six Tenets Of Product Information Management

    A Guide To Winning The Product Content Arms Race
    March 28, 2019 | Bruce Eppinger

    Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

  • Report Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
    February 12, 2019 | Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

  • Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

    Forrester's Overview Of 23 Product Information Distribution Service Providers
    December 18, 2018 | Bruce Eppinger, George Lawrie

    You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

  • Report Stop Hiding Rates And Fees On Bank Sites

    Digital Feature Fix: Win And Retain Customers With Greater Transparency
    October 5, 2018 | Alyson Clarke, August du Pont

    Our Industry Wave™ evaluations often reveal that some banking websites and mobile apps are missing important content, features, or functions that help customers. Time and again, we see banks,...

  • Report The Forrester Wave™: B2C Commerce Suites, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up
    September 13, 2018 | Bruce Eppinger, John Bruno

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce,...

  • Report The Forrester Wave™: B2B Commerce Suites, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 13, 2018 | John Bruno, Bruce Eppinger

    In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle,...

  • Report Implement Universal Search In Banking Sites And Apps

    Digital Feature Fix: Use Search To Help Digital Banking Users Navigate And Take Action
    September 6, 2018 | Aurelie L'Hostis

    Our Forrester Industry Wave™ evaluations often reveal that bank sites and apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is a...

  • Report Revamp Site Search To Jump-Start AI, Chat, And Personalization

    July 19, 2018 | Mark Grannan

    Far from being "old school," site search is essential to the success of high-profile areas such as artificial intelligence (AI), personalization, and conversational engagement. But the site search...

  • Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up
    June 18, 2018 | Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

  • Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

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