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  • Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....

  • Report Buyer Role Profile: VP Of Customer Service

    May 31, 2013 | Norbert Kriebel, Scott Santucci

    This report is designed to give professionals in sales enablement an introduction to the VP of customer service role as well as an overview of the general concerns facing people in this position....

  • Report A 10-Point Checklist For Innovating Tech Customer Support

    Marketing And Partnering For Support/Service Excellence
    January 26, 2012 | Tim Harmon

    Forrester's research shows that customers rank technical support at or near the top of their criteria for both vendor and product consideration. Yet the support experience in the tech industry is...

  • Report Empowered Users Will Change How Business Software Is Served

    An Empowered Report: Lessons For Tech Marketers From The IT Management Software Market
    October 26, 2010 | Peter O'Neill

    The face of business software applications is changing dramatically as new-generation users drive for a Web 2.0 intuitive user interface. User expectations with respect to service will also be...

  • Report Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World
    December 22, 2008 | Ellen Carney

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

  • Report The Service Desk Software Market

    Customer Relationship Management Matures In IT Organizations
    July 25, 2007 | Peter O'Neill

    The service desk (SD) software market is a growth segment within the IT management software market, thanks to continued buyer attention — including a significant number of replacements of existing...

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